10 Must-Listen Podcasts To Master Content Marketing in 2025

It’s been said numerous times that content is king in the digital world, and this still rings true to this day. Content lets business owners and digital marketers promote their brands, products, and/or services. More importantly, it allows them to connect and engage with their target audiences.

However, to create content that truly works and converts, you must keep up with the marketing trends and predictions for 2025. Update yourself with the ins and outs of content marketing for the upcoming year. That way, you can implement the right content strategies next year.

In this article, we’ll share the best podcasts for content marketing you should listen to and learn from. Read on to get some top recommendations from business experts below.

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Best Content Marketing Podcasts for 2025

Content marketing is among the main pillars of digital marketing—one of the most effective strategies for promoting brands, engaging customers, and converting sales. 

Think of blog posts that inform and educate consumers and social media posts that engage prospects and customers. Consider case studies that influence purchase and hiring decisions, as well as thought leadership articles that make you an industry leader.

Here’s the thing: 97% of businesses say content is a critical component of their overall marketing strategy. Forbes Advisor also cites the high-performing content marketing types:

• Videos (45%)
• Short-form articles (31%)
• Success stories (28%)
• Long-form blog posts (24%)
• Case studies (19%)

However, to set effective content marketing strategies in place, you must learn from business experts. Before implementing your marketing tactics for 2025, listen to some of the best podcasts below:

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1. Marketing School

Who hosts it: Neil Patel and Eric Siu

Where to listen: Spotify, Apple Podcasts, SoundCloud, and YouTube

What it's all about

If you're short on time but big on ambition, Marketing School is your go-to for sharp, digestible insights on content marketing and SEO. 

Hosted by Neil Patel and Eric Siu, this podcast delivers daily episodes ranging from five to 30 minutes. These episodes are brimming with actionable advice on marketing topics, such as social media, influencer marketing, and industry trends. 

Marketing School is best for marketers craving practical tips they can immediately apply—start with episode 865 for a game-changing SEO primer!

What a business expert has to say

Matthew Channell, the owner of TSW Training, puts Marketing School at the top of his list for content marketing. "It delivers a power-packed dose of content marketing wisdom in minutes."

An avid fan of Neil and Eric, Channell says, "These marketing leaders cut through the noise with practical tips and real-life examples that make even complex strategies feel doable. It's perfect for marketers looking to refine their content game without wasting time on fluff."

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2. Online Marketing Made Easy

Who hosts it: Amy Porterfield

Where to listen: Spotify, Apple Podcasts, and Amazon Music

What it’s all about

Online Marketing Made Easy targets content marketers and entrepreneurs eager to simplify their strategies and see tangible results. 

Hosted by no less than Amy Porterfield, this podcast takes a no-nonsense, step-by-step approach to complex marketing subjects. Think of topics like SEO content strategy, email outreach, and launching online courses. 

This podcast combines expert tips, personal anecdotes, and practical advice, making it ideal for anyone looking to master the art of content marketing.

What a business expert has to say

Murtaza Oklu, Owner of OMO Transfer, highly recommends Online Marketing Made Easy for content marketing. "As the name suggests, it's made easy for you—a goldmine for content marketers looking to level up their strategy!" 

Oklu loves Amy Porterfield for her content marketing insights and expertise. "She breaks down big concepts into bite-sized, actionable steps, making it easy to implement new ideas. Whether crafting irresistible lead magnets or scaling your online presence, her episodes deliver clarity and results-driven advice every time."

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3. Marketing Over Coffee

Who hosts it: John J. Wall and Christopher S. Penn

Where to listen: Apple Podcasts, Spotify, and Spreaker

What it’s all about

Marketing Over Coffee offers a perfect blend of traditional and digital marketing insights in a relaxed, conversational format. 

Hosts John J. Wall and Christopher S. Penn tackle topics like SEO, social media trends, AI tools, and even offline strategies. All these are in bite-sized episodes recorded at coffee shops. 

With its approachable tone and actionable takeaways, this podcast is a great companion for content marketers looking to stay current without feeling overwhelmed.

What a business expert has to say

Rodger Desai, CEO of Prove, strongly suggests opting for Marketing Over Coffee to earn some content marketing tactics. "It's a fantastic resource for anyone serious about content marketing discussed over a cup of java."

Desai enjoys John and Christopher's relaxed, coffee shop-style chats. "They uncover practical strategies and fresh takes on blending traditional and digital methods. They make every episode a goldmine of ideas best for elevating your marketing campaigns."

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4. Unthinkable

Who hosts it: Jay Acunzo

Where to listen: Spotify, Apple Podcasts and Amazon Music

What it's all about

Unthinkable, hosted by Jay Acunzo, is a refreshing podcast for content marketers who want to escape cookie-cutter advice. 

Jay brings creativity to the forefront, exploring stories from business owners who have embraced bold strategies to succeed. Each episode blends research, storytelling, and actionable insights. It crafts compelling metaphors and develops repeatable systems for robust ideas. 

If you're ready to spark your creativity and push the boundaries of traditional marketing, this podcast will challenge you to rethink what's possible out there.

What a business expert has to say

Kathryn MacDonell, CEO at Trilby Misso Lawyers, highlights the value of Unthinkable for content marketing. "It's a game-changer for content marketers who think outside the box and want to create something with purpose."

MacDonell shares, "Jay Acunzo's unique approach blends storytelling and intuition, pushing us to deliver work that truly resonates. His insights challenge the norm, making this podcast a must for those seeking to craft content that stands out and connects with others."

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5. This Old Marketing 

Who hosts it: Joe Pulizzi and Robert Rose

Where to listen: Spotify and Apple Podcasts

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What it's all about

This Old Marketing is ideal for content marketers who want to master storytelling and craft content strategies. 

This podcast, hosted by Joe Pulizzi and Robert Rose, combines timeless principles with future trends. It offers a mix of historical context, practical advice, and fresh insights. 

Each episode explores content creation, distribution, and monetization, helping marketers build lasting business value. With their expertise, Joe and Robert keep the content educational yet entertaining.

What a business expert has to say

Stanislav Khilobochenko, VP of Customer Services at Clario, advises listening to This Old Marketing podcast. "If you're serious about mastering content marketing, this podcast is right for you!" 

Why? Khilobochenko explains, "The hosts seamlessly integrate timeless principles with forward-thinking strategies. Their podcasts make a valuable resource for creating content that resonates with others and stands the test of time. They are perfect marketers who want to transform great content into long-term business value." 

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6. Digital Marketing Podcast

Who hosts it: Daniel Rowles and Ciaran Rogers

Where to listen: Apple Podcasts, Spotify, Stitcher and TuneIn.

What it's all about

The Digital Marketing Podcast is meant for those eager to stay ahead in the fast-paced world of digital marketing. 

Hosted by Ciaran Rogers and Daniel Rowles, this show covers everything from SEO for websites like Webflow to the latest trends in AI, marketing tools, and strategies. 

Each episode contains expert interviews and actionable tips, perfect for busy professionals looking to sharpen their digital marketing skills in 20 to 30 minutes.

Whether you're interested in improving email campaigns or mastering Google Tag Manager, this podcast delivers insightful content every week.

What a business expert has to say

Toni Farrell, Marketing Manager at Coastal Motorhomes & Caravans, emphasizes the power of The Digital Marketing Podcast. "It is a must-listen for marketers who want to stay ahead in an ever-evolving industry. 

Farrell says, "With episodes ranging from 15 to 30 minutes, it's packed with practical insights from relatable guests who share real-world experiences. It's an easy and quick way to learn something new that you can apply right away."

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7. Social Media Marketing Podcast

Who hosts it: Michael Stelzner 

Where to listen: Apple Podcasts, Google Podcasts, and Spotify

What it's all about

The Social Media Marketing Podcast, hosted by Michael Stelzner, is a great resource for marketers, creators, and entrepreneurs who want to stay current with social media trends and strategies. 

In each episode, Stelzner offers in-depth advice on navigating the complexities of platforms like LinkedIn, Facebook, and Instagram, often featuring interviews with industry experts. 

Whether you're looking to boost your LinkedIn ads, automate content, or crack social media algorithms, this 45-minute podcast delivers actionable tips and real-world strategies.

What a business expert has to say

Rhami Aboud, CEO at Arch Web Design, opts for Social Media Marketing Podcast, among others. "If you're looking to dive into the world of social media, this podcast is a must. It will help you craft and draft the perfect content for social media engagement." 

Aboud shares, "Michael Stelzner brings in top-tier platform experts and skillfully simplifies complex strategies. The insights shared in each episode consist of practical advice you can immediately apply to your social media marketing strategy."

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8. The Copyblogger Podcast (The HeyCreator Show)

Who hosts it: Tim Stoddart

Where to listen: Spotify, Apple Podcasts, and Google Podcasts

What it's all about

The HeyCreator Show, formerly known as the Copyblogger Podcast, is best for those looking to level up their content marketing game plan. 

Hosted by Tim Stoddart, this podcast explores key topics like SEO, copywriting, and content strategy to help creators produce compelling content that drives engagement. 

Whether you're looking to boost conversions with effective copywriting or build a strong email list, Tim and his guests share actionable insights that cover every stage of the customer journey. 

This podcast combines expert interviews with practical tips, making it a must-listen for anyone serious about growing their online presence.

What a business expert has to say

Alistair Flett, Managing Director at Pronto Hire, suggests listening to the Copyblogger Podcast. "This podcast targets those who are aiming to sharpen their content marketing skills." 

Flett explains, "Tim's approachable style takes complex topics and breaks them down into actionable insights. This approach makes it easy for both newcomers and experienced marketers to learn." 

Flett continues, "Whether you're refining your SEO strategy or learning how to craft compelling content, this podcast offers valuable tips and expertise in a digestible format."

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9. Everyone Hates Marketers

Who hosts it: Louis Grenier

Where to listen: Apple Podcasts, Spotify, Overcast and more

What it's all about

Everyone Hates Marketers, hosted by Louis Grenier, flips traditional marketing advice by focusing on the uncomfortable truths marketers often avoid. This podcast tackles the ethical side of marketing by emphasizing authenticity, transparency, and accountability.

It’s safe to say that Louis doesn't hold back. His candid approach and hard-hitting interviews with industry leaders reveal fresh insights that challenge the status quo. 

With episodes that cover genuine, actionable marketing lessons, it's ideal for those who want to rethink their approach and create more authentic, effective marketing.

What a business expert has to say

Max Tang, CMO at GEEKOM, highly recommends Everyone Hates Marketers for content marketing. "The podcast cuts through the noise and gets straight to the point—things digital marketers don't want to hear at all!" 

He admires Louis Grenier’s no-BS style. "She reveals the raw truths behind successful marketing strategies, leaving you with plenty of actionable insights. 

Tang nudges, "If you're tired of fluff and want real, no-nonsense advice from industry leaders, this is the show you need. Each episode has gems that will spark fresh marketing ideas and strategies!"

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10. Content and Conversation

Who hosts it: Siege Media

Where to listen: Spotify, Apple Podcasts, and YouTube

What it's all about

Hosted by Ross Hudgens from Siege Media, Content and Conversation is a podcast designed for content marketers looking to improve their SEO and content strategy. 

This podcast offers a straightforward approach to mastering topics like organic traffic growth and link-building. It features practical insights from experts in the field.

Each episode provides listeners with practical strategies to immediately apply to their digital marketing efforts. This helps them bridge the gap between creative content and measurable business outcomes. 

If you're serious about improving your content, this podcast delivers clear, valuable advice that is best suited for today's digital landscape.

What a business expert has to say

Lifei Chen, founder of buysmart.ai, is an avid fan of Content and Conversation. "It's like a secret sauce for anyone looking to level up their content marketing. 

Chen loves Ross Hudgens as "She has a knack for bringing in big names like Rand Fishkin and Cyrus Shepherd, turning every chat into a treasure chest of actionable insights. 

Chen says, "If you're stuck in a content rut or need a new SEO playbook, this podcast is the perfect remedy. It's packed with wisdom in bite-sized episodes."

Wrapping Up

Content remains king in the digital world—It has the power to put your brand in the spotlight and wrap people in its warm embrace. However, you must be strategic in your content marketing game plan this year to make the most of it!

Start by learning the ins and outs of content marketing in the next few years. Consider the best podcasts recommended by some business experts above. These can help you plan and implement your strategies for 2025, whether content creation, publishing, or distribution.

That said, listen to some of the best podcasts and learn from content marketing experts. This will ultimately help you unlock the power of content to achieve customer engagement and business success!

Ready to maximize the full potential of your content marketing strategy on Webflow? Consider working with a full-service web development/digital marketing agency. Contact us today to see how we can help!

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