8 Inspiring Finance Website Design Examples That Convert

Every self-respecting business nowadays has a quality website. It acts as the primary marketing hub for the company, and it's the first point of contact for your potential clients. The same goes for finance and fintech businesses, where the website is the main tool you have for building trust and credibility.

A well-designed website will drive client acquisition and engagement, solidify your branding and marketing efforts, and provide the essential information potential customers need before reaching out. 

In this blog, I won’t just give you a list of finance website examples with pretty pixels, but well-designed and high-performing sites that will inspire you and give you ideas for your own website. Let’s take a look. 

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Finance and Fintech Website Examples, Explained

In the following sections, I will cover eight finance and fintech websites that showcase originality, exceptional design, and an outstanding user experience. In essence, these sites not only look good but also perform as well as possible in their respective market segments. 

1. 21Shares

My first example is 21 Shares, a platform for trading crypto exchange-traded products, or ETPs for short. For those not in the crypto space, crypto ETPs are securities that track the value of one or more digital assets, and you can trade them the same way as you would a company’s shares or stocks. They operate similarly to ETPs, but in the crypto world. 

The website is on Webflow, but it was migrated from WordPress. It was we, Flow Ninja, that performed the migration, and you can learn more about it and how the company achieved $300,000 in annual cost savings in our case study.

After we migrated the site to Webflow, it eventually started performing much better than in the past, largely because it now has a clean, unified, and minimalist design that delivers. The brand’s main visuals are prominently featured throughout, and the company’s values take a central spot on the homepage. 

It’s now performing well largely because of the great UX the design has achieved, the multilingual aspect, and an extensive resource library for traders interested in learning. 

2. Checkout

Checkout is a UK multinational fintech company that specializes in processing payments for other companies. It works with companies such as Sony, Sainsbury’s, Patreon, eBay, Henkel, Pizza Hut, Crypto.com, and The Financial Times. 

The brand achieved a valuation of $40 billion in 2022, which made it the UK’s most valuable fintech startup. It also achieved a staggering 45% growth year-on-year in 2024.

The brand’s website is also on Webflow, like my previous example, which makes it easier for the company to launch its marketing initiatives quickly. 

That’s what this simple yet effective web design achieves. It may be simple, but it’s also highly functional, featuring numerous targeted landing pages. Again, multiple resources and articles are undoubtedly helpful in this regard. It’s truly one of the best fintech websites available.

The site’s footer is quite interesting because it effectively represents the potential of this clean design. It’s filled with useful links, yet doesn’t seem cluttered, unlike many other sites’ footers, which tend to be overwhelming, especially those of larger companies.

3. Mesh

Mesh Connect is a global cryptocurrency payments network designed to connect crypto exchanges, wallets, and financial service platforms, enabling digital asset payments and conversions. Companies using Mesh enable their customers to have a seamless and straightforward way of connecting to various popular exchanges and wallets. 

The official Mesh website is a Webflow site, developed by Flow Ninja. We’ve designed it from scratch, focusing on simplicity and straightforwardness.

It was particularly important in this case because we needed to showcase the company’s services in a clear and easy-to-understand way, so that no visitor would have any issues quickly getting an idea of what they can expect from Mesh. You can learn more about this in our case study. 

The first thing you see when you visit the website is a massive heading that clearly defines what Mesh is, followed by a smaller and concise subheading that provides more details. There’s only a single image showcasing the look of the platform and a button for contacting sales. Simple, clear, and made to entice you to continue scrolling to learn in detail what Mesh can do for you.

4. Check

Check provides embedded payroll solutions to companies across various industries, with a focus on software platforms that serve other businesses. The brand offers a payroll-as-a-service API, which enables software companies to integrate payroll functionality into their existing platforms. 

Flow Ninja developed the official Check website, and we’ve made it in Webflow. As usual, we focused on a clean look that effectively accentuates what the brand is and what it offers, while making it seamless for visitors to learn this quickly and with little effort.

The site is fast, and you can navigate it quickly, with all page elements and other pages on the website loading almost instantly on a standard and stable connection. This is crucial in financial services website design. 

As soon as you pass the services part, you get a few statistics that show what Check has achieved so far.

Most importantly, we’ve embedded an animation of how the Check platform looks and operates as soon as you start scrolling down from the beginning of the central part of the homepage. 

5. Wise 

Wise is a highly popular online money transfer service that facilitates sending and receiving international payments in up to 40 currencies. To make things even simpler, it charges a single fee per transaction, which varies depending on the currency used. 

The brand is quite big and has been growing fast since 2018. According to Statista, by March 2024, it had 12.8 million customers and is set to reach 17.7 million by the end of 2025. 

Wise walks a fine line between simplicity and complexity in the design of its website, focusing on showcasing what it can do for its customers through content like various numbers, animations, and stunning and colorful visuals. 

The homepage immediately presents the main benefits of the platform, along with an embedded part of its money transfer platform that demonstrates its functionality in action. 

The site is multilingual, catering to diverse audiences worldwide. It also employs a superb programmatic SEO strategy (pSEO), which is a data-driven approach for creating and optimizing large numbers of pages across thousands of keywords. It’s one of the best examples of pSEO strategies we’ve found.

6. John B. Levy & Company

John B. Levy & Company is a real estate investment banking firm from Innsbrook, Virginia, and it has been offering investment and advisory services for real estate projects since 1995. It specializes in servicing developers and owners of multi-family and commercial projects.

The official website of the company was made in Weblow, and it’s the prime example of how a site should look for this type of business. 

At the top of the homepage, you’ll quickly learn what the firm is, how long it’s been in business, and a link to meet the team behind it. The latter two are crucial for a real estate investment business as they show experience and transparency. 

The overall website design is very corporate, which fits perfectly into the niche. It’s exactly the type of design a company like John B. Levy & Company should own. 

7. Revolut

Revolut is a British multinational online banking and fintech company that works with both businesses and individuals. It’s a large private company with more than 8,000 employees and a revenue of £1.8 billion ($2.4 billion), according to its 2023 annual report. 

It’s one of the leading finance website examples because it effectively utilizes website design to make the financial world more approachable to younger people, including those under the age of 18. Unlike most other banking businesses, Revolut includes a section titled Revolut <18. Moreover, it uses bright colors and engaging visuals and animations to make banking services more approachable to youngsters. 

The website is very user-friendly, with intuitive sections and quick explanations through content and visuals of what the company offers. 

A neat addition is the pricing information at the bottom of the page, where you can see exactly what subscription plans Revolut offers, along with the costs and coverage of each. 

8. Papara

As the company’s website clearly states, Papara is not a bank, but it’s made for sending money for free, paying bills, managing your budget, using a debit card, and more, all 24/7. So, in other words, you get essentially the same service as with a bank, but through an online service that avoids fees and adds benefits like instant cashback. The platform boasts over 22 million users. 

Now, the main reason why Papara has a place here is that you learn all of what I’ve just told you from the first glimpse of the brand’s website. The site utilizes bright colors and highlights specific terms to draw your attention to the most important facts it wants you to know. 

Simple and effective visuals showcase how the app and card look, but the site primarily relies on content. The interesting part is that it accomplishes this so well, avoiding becoming a tedious read while allowing you to learn everything about the service from the homepage. 

How We Picked the Best Finance and Fintech Website Examples 

My team’s and mine selection process for the best finance website examples on the market is based on both aesthetic appeal and high conversion capabilities. 

The visual design has a crucial role in capturing the visitor’s attention from the get-go. However, I wanted to dig deeper and uncover websites that also manage to blend visuals and elements designed to foster trust and drive user action. 

This blend is crucial for turning visitors into leads, then into customers, and finally into loyal users. 

Trust-Building Elements Are Key

Since this is the finance sector, I focused on trust-building elements like security and credibility signals. The website needs to prominently display its security measures, like:

• Clearly visible SSL certificate
• Clear privacy policy
• Fully transparent info on data protection

Naturally, testimonials from satisfied customers and industry awards are also important as they further build credibility. However, they also need to be displayed properly to have the biggest impact. 

Clear Value Proposition and Messaging 

I focused on sites that effectively communicate their value proposition and messaging. 

In essence, they quickly articulate the benefits they provide to the audience. They concisely and persuasively explain their services, while highlighting the unique advantage they offer and how they solve key financial problems.

Modern and Clean UI/UX Design Made for the Finance Audience

Another crucial factor was the UI/UX design, which is tailored to the brand’s audience. We sought sites that prioritized simplicity and clarity, avoiding overwhelming visuals and cluttered layouts. 

Moreover, navigation needed to be clear and simple for most people to move through the site easily. 

In essence, the overall user experience needs to be seamless while still instilling confidence in each audience member. 

Responsive and High-Performing Mobile Design

In the mobile-first world, every site needs to be mobile-friendly to a fault. The visual appeal and high functionality are crucial within the smartphone setting, just as they are elsewhere. 

Naturally, the user-friendly experience must be present across various resolutions, ensuring the site continues to deliver the same functionality on all modern phones.

Strategically Placed CTAs

Calls to action (CTAs) are designed to direct the audience member to complete their journey with you and become a customer. They are vital on every website, which is why I paid special attention to their quality, especially their placement. 

In essence, the CTA needs to:

• Be visually prominent
• Be contextually relevant
• Use action-focused language 

Website Speed and Technical Optimization

You’ve seen me mention speed when I gave you my examples of the best finance websites, but it cannot be emphasized enough how crucial it is in web design. 

That’s why I focused on showcasing sites that display efficient coding practices and media optimization to ensure fast loading times and a smooth experience. 

SEO, Scalability, and Resources

Although it’s not easy to determine a site’s SEO and scalability potential, I tried to look for aspects like good structure, relevant content, and proper technical SEO foundations. They indicate steady growth in organic traffic over time. 

Helpful resources are also important because they are useful to both potential and regular users of the site. 

Brand Consistency and Professional Feel

The whole website needs to be professional, and its brand elements, like visuals, tone of voice, and presentation, need to be consistent across the site and align with the identity of the brand. 

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Bottom Line

There are plenty of fintech and finance website examples that showcase modern design and great user experience, but the eight I’ve covered here are certainly at the very top. 

The very websites these companies boast are one of the main reasons for their success.They should provide you with some insight into the direction you can take your own site. 

If you find yourself in need of help with finance or fintech website design, development, and optimization, and especially if you want to do it all in Webflow, feel free to contact Flow Ninja. We’ll let you know what we can do for you and what we can achieve for your business together.